Companies

• The UBC Admin Blog: blogging by higher ed executives done right 2 days ago collegewebeditor.com: web, marketing & PR in higher ed
  I stumbled on the UBC Admin Blog thanks to Martine Lafleur who shared its link on Twitter. Yesterday, I took the time to explore this recently launched group blog aimed at enabling further dialogue between senior administration and students at the University of British Columbia. While president blogs have been around for some time (President Michael Crow [...]
• Have no fear: Social Media ROI Angst 3 days ago Moderne-Unternehmenskommunikation.de
  nur kurz ein Lesetipp, weil inhaltlich und sprachlich auf den Punkt: Dieser Artikel des Metricsman Don Bartholomew.
• Top 5 speaking venues to share your expertise with the higher ed community 7 days ago collegewebeditor.com: web, marketing & PR in higher ed
  It’s “submit-your-proposal” season in higher ed with a few call for proposals recently launched or closing soon. If you’ve never presented at a conference, why not try this year? It would be nice to see new faces (nothing wrong with the regulars, of course) and hear new perspectives. I’ve compiled a list of the top 5 speaking [...]
• Register for Analytics 360 Webinars by March 5th at 7PM and Get Avinash Kaushik?s Web Analytics 2.0 Book for FREE! 2 weeks ago collegewebeditor.com: web, marketing & PR in higher ed
  Even if you just have a mild interest in Web Analytics, I’m pretty sure you’ve heard about Avinash Kaushik, the evangelist, guru and author who has taken this dark hard core discipline in the beautiful art of measuring results. Avinash’s second book about the topic, Web Analytics 2.0, was published 4 months ago. I’ve recently gotten [...]
• Higher Ed TV: Behind the scenes of ?President?s Day at Macalester College? with Amy Phenix, Director of Communications & Public Relations 3 weeks ago collegewebeditor.com: web, marketing & PR in higher ed
  You might have already heard about this YouTube video as several higher ed bloggers (mstonerblog, The Old College Try and edustir among others) and twitterers have mentioned it this week. President’s Day at Macalester College is a 5-minute online video featuring President Brian Rosenberg. Not your traditional college president video at all. This online video is a [...]
• The University of Delaware tries a new take on the Admissions video by involving prospective students in its making 3 weeks ago collegewebeditor.com: web, marketing & PR in higher ed
  A few weeks before the “That’s I chose Yale” video was released, two admissions officers from the University of Delaware launched another musical into the wild, Reading Season. Their video struck a chord in admissions offices across the country even though it was just a side project for both admissions officers. When I interviewed Avi Amon about [...]
• To learn how to measure your social media, email and web initiatives, register for Analytics 360 by March 1st, 2010 4 weeks ago collegewebeditor.com: web, marketing & PR in higher ed
  I know you are now all asked to do a lot more with less money, time and staff members. I bet you are close to reaching the point where something got to give. You have probably realized that you cannot keep running to try to do everything – I did. So, how do you decide which initiatives [...]
• Buchtipp: ?Web Analytics 2.0? von Avinash Kaushik 4 weeks ago Moderne-Unternehmenskommunikation.de
  Kurzverdikt: Sehr lesenswert. Rosenmontage sind nicht nur zum Feiern gedacht, sondern auch und vor allem dazu, Web Analytics-Bücher zu studieren. Während in der hiesigen Altstadt menschliche Verhaltensweisen in allen Ausprägungen zu beobachten sind, war die Lektüre dieses Buches über das Messen von Online-Nutzerverhalten doch eher eine klinische und trockene (also nicht-alkoholische) Erfahrung. Vorab: Das Suffix “2.0″ bezieht [...]
• 5 little-known facts about Collegewebeditor.com for its 5th birthday 4 weeks ago collegewebeditor.com: web, marketing & PR in higher ed
  Can you believe it? It’s been 5 years (here’s my first post), 5 years where I witnessed and chronicled amazing changes in web, marketing and PR in higher education. So, here are 5 little known facts about collegewebeditor.com: It’s a millionaire with 1,010,801 spam comments caught by Akismet (BTW, would you be my Valentine, Dear Akismet? – [...]
• Higher Ed Websites Gone Mobile 1 month ago collegewebeditor.com: web, marketing & PR in higher ed
  My latest UB column is now available in the February issue as well as online: “Websites Gone Mobile: More institutions exploring?and succeeding with?mobile web” In this column written last December (so many new mobile websites have been launched since then – I’ll post even more examples in the coming days), I provide a few examples of [...]