Companies

• How an award-winning magazine is made: Illumination from the University of Missouri 2 days ago collegewebeditor.com: web, marketing & PR in higher ed
  The online version of Illumination, a magazine published by the University of Missouri, won both best online magazine eduStyle awards (judged and People’s choice) this year. As a judge for this category, I was really impressed by the quality of its design and the great use of multimedia. That’s why I contacted Illumination’s designer, Joshua [...]
• Looking for a conference on Analytics in higher education? Don?t miss the early bird deadline for SIM Tech! 4 days ago collegewebeditor.com: web, marketing & PR in higher ed
  UPDATE (August 31, 2010 at 12:22PM ET): Eric Olsen from Lewis University is the winner of the SIM Tech conference pass. Congratulations, Eric! Fall is always a busy conference season (very similar to summer, actually). Once we’re done with the mandatory “break” from mid-August to mid-September to welcome students, things get usually very busy in [...]
• A WordPress 3.0 theme to do more with less at The University of Alabama 1 week ago collegewebeditor.com: web, marketing & PR in higher ed
  Offering a consistent look and feel on the Web at a big university is a challenge. When implementing a content management system across hundreds of units or departments isn’t an option – for budget reason, some institutions have to adopt a different approach. At the University of Alabama, the central web communications team includes only [...]
• An in-house new redesign for Macalester College website 2 weeks ago collegewebeditor.com: web, marketing & PR in higher ed
  This is just a quick post about a newly redesigned website: Macalester College’s. Nick Balcom Raleigh, Online Communications Coordinator at Macalester, emailed me a couple of weeks ago about the redesign – so it’s about time I share it with you :-) The new version was developed in-house by a team of four and has [...]
• Speaking about ROI of Social Media at Brussels Conference 2 weeks ago Conversationblog - PR & Blogging
  

  On Tuesday, September 14 I'll be speaking at Melcrum's "Social Media and Internal Communications Conference" in Brussels.

  My keynote will be around the return on investment of social media, more specifically when applied for internal communications and collaboration.

  At the hand of our own case study at the Van Marcke Group I'll cover how to define & measure social media ROI for the enterprise.

  Other speakers of the day include:

  • ex IBM colleagues Yves van Seters, IBM Task Leader for Social Media and  Vanessa Vyncke, Employee & Executive Communications. They talk about embedding social media into day to day business.
  • Louise Denver, Director Corporate Affairs & Communications, Deloitte Touche Tohmatsu
  • Louise McGregor, Manager Web Expert Centre, Corporate Communications ING Group
  • Sonia Carter, Senior Manager - Online, AXA UK
  • Neil Atkinson, Director - Global Communication Channels, Unilever
  • Russell Pearson, Social Media Strategist

  You can find all the details of the conference and the workshop I'll give on the second day - 15th of September on the conference website.

  If you wish to join the conference, let me know. I have secured a 10% reduction for my readers. Just send me an email with your name. Hope to see you there.

  Also, if you would be interested to join an exclusive workshop around using social media for crisis communications in the October/November timeframe (also in Brussels) please let me know.

  I am planning this with a top worldwide specialist in risk management and crisis management and we're limiting the amount of participants at 20 people. So if you would like to learn how to integrate social media into your crisis planning, don't miss this one and send me an email.

   

• Share 12 online metrics by August 20 to get the higher ed analytics revolution benchmarking report 3 weeks ago collegewebeditor.com: web, marketing & PR in higher ed
  I know I’ve been talking about this higher ed online analytics revolution for some time now, but it’s now time for action. It started in May with a survey to get a better idea of the state of online analytics in higher education. The survey was a big success as 399 professionals working in higher [...]
• Bye bye FUD: US-Army gut gerüstet für Social Media 4 weeks ago Moderne-Unternehmenskommunikation.de
  Ich habe gerade einen schönen neuen Begriff kennengelernt: den FUD-Factor – Fear, Uncertainty and Doubt; gemeint ist die zweifelhafte aber gern praktizierte Strategie, Menschen über Angst und bewusste Falschinformation zu manipulieren. Sowohl Angst als auch Vertrauen sind wahre Bumerangs in der Kommunikation: Wie man sie auswirft, so kehren sie wieder. Kein Wunder, dass gerade Unternehmen [...]
• Twitter und der #Blumenkübel 4 weeks ago Moderne-Unternehmenskommunikation.de
  Meine Twitter-Timeline wurde in den letzte Stunden überfüllt mit #Blumenkübel-Tweets. Auslöser: Eine herzzerreißende Pressemitteilung über die Zerstörung eines Blumenkübels in einem Altenheim bei Neuenkirchen. Ein paar Unternehmen sprangen spontan auf den Blumenkübel-Hype auf. So twittert die Sparkasse eine Hausratsversicherung, die auch Blumenkübel bezahlt. Der Versandhändler Otto verlinkt sein Online-Angebot an Blumenkübeln und ZDFonline denkt über [...]
• Kostenlose SEO-Checkliste 1 month ago Moderne-Unternehmenskommunikation.de
  Welche On- und Off-Site-Faktoren bei der Web-Entwicklung beachtet werden sollten, findet sich auf dieser unserer Checkliste. Mehr zum Beratungs- und Prozessangebot und zum redaktionellen Portfolio gibt es auf Anfrage.
• Stilguide 2.0 1 month ago Moderne-Unternehmenskommunikation.de
  Überraschend hilfreich lesen sich die „101 eEtiquette“ für den höflichen Umgang im digitalen Zeitalter  2.0. Das Creation Center der Telekom hat mit eetiquette den Knigge in unsere Zeit übersetzt. Nette Idee, ansehnlich umgesetzt in einer ungewöhnlichen Stickmuster-Typo. Ein kleiner Auszug: „Stelle nur Bilder ins Netz, die Deine Mutter freigeben würde.“ „Nutze die Copy & Paste-Funktion, [...]